Distribution
Build in public without turning into a content machine
A sustainable publishing cadence for founders who would rather spend most of the week building.
Publish evidence, not performance
Building in public works when sharing is a by-product of the work. Release notes, decisions, failed assumptions, and customer questions already exist inside the product process. Turning those artifacts into clear posts creates useful context without creating a second full-time job.
Choose a cadence the team can keep during difficult weeks. One substantial update is more credible than daily fragments that stop when development gets busy.
The goal is not constant visibility. It is a durable trail showing what changed, why it changed, and what the team learned. That trail helps future users trust the product and helps the team remember its own reasoning.